In 2019, when Pew Research asked people how they feel about data privacy, they had a lot to say:  

• People were spooked by the size and frequency of data breaches.  

• They knew they had to trade their personal information for access to services, but were worried about what companies and governments were doing with their data.   

• Consumers wanted to control their personal information and were doing what they could to protect it (hello, privacy actives).  

• They didn’t really trust brands to handle their data, and they said they would abandon brands or delay purchases where they thought their personal information was at risk. 

 
Now, in 2024, all that still stands and then some.  

Pew Research’s latest research shows Americans are just as uneasy about their data privacy today as they were nearly five years ago.  

Consumers feel they have little control over how their information is being handled and, if anything, they’re more suspicious of what companies, and particularly governments and social media companies, are doing with their personal information. What’s more, 34% have experienced credit card fraud or identity theft in the past 12 months. 

Other consumer trends reports say the same. HubSpot reports 75% of consumers believe data privacy is a human right and they want clear rules and control. 76% are worried about how companies use their personal data, and 72% are more likely to buy from companies they trust with their data than those they don’t. 

People want companies to treat their data transparently and securely and to give users ownership of their own information. A full 75% want to be in control of what’s happening with the information they provide—what data is collected, how it’s used, and with whom it’s shared. 

We have an app for that (actually, a family of apps)! 

Long before many people had heard of data privacy, Anonyome Labs, the makers of MySudo, were on a mission to empower people to choose what data they share, when they share it, and with whom.  

Today, Anonyome has a family of apps designed to help people powerfully protect their personal information and take back control of their data from the companies that store and sell it. 

Meet the family 

MySudo 

MySudo is the world’s only all-in-one privacy app that lets you protect your information, secure your chat, and organize your life. 
 
You protect your information with secure digital identities called Sudos, each with its own phone, email, handle, private browser and payment card. Anywhere you’d normally use your personal phone number, email or payment card, use your Sudos instead. Sign up for deals and discounts, book rental cars and hotel rooms, pay for concerts or a coffee, all without giving away your personal information. 

Then, you secure your chat by calling, texting and emailing securely inside the app with other users using your Sudo handle—or communicate standard outside the app with everyone else. Your Sudo phone and email work just like your private ones and they protect you from spam and scams. 

You can also use MySudo to organize your life. Shop through a Sudo, sell through a Sudo, eat through a Sudo and live through a Sudo. The power of Sudos lies in compartmentalization, separating your information into different silos or Sudos to reduce the impact if a data breach strikes and helping you keep all your activity contained within a dedicated Sudo purpose. Food delivery Sudo, anyone?  

Once you know how many Sudos you need, choose one of our awesome value plans for a privacy set-up that’s right for you. Check out MySudo. 

RECLAIM  

RECLAIM, powered by MySudo, is a new personal data removal service that uses machine learning and artificial intelligence to help you reclaim control of your personal information from the companies that store and sell it.   

RECLAIM scans your email subject lines and senders to identify which companies have your personal details, such as phone, address, and credit card details, and then instructs you in either switching out your personal information for Sudo information or asking the company to delete your data altogether.  

Remember, Sudos are secure digital profiles with phone, email, and payment cards to use instead of your own. You create your Sudos in the MySudo all-in-one privacy app, part of the same app family as RECLAIM.  

Just released in beta, RECLAIM is a great place to start reducing the online exposure of your personally identifiable information and digital footprint, and boosting your data privacy.  

Check out RECLAIM.  
 
Read: 6 Ways RECLAIM App Helps You Recover Your Info from Companies that Sell it 

MySudo VPN 

 We’ll just come right out and say it: MySudo VPN is the most private VPN on the market because it’s the only VPN that’s actually private.  

Unlike other VPN apps, MySudo VPN will never ask for a username, password, email address or phone number to sign up or login. Instead, your account will be protected by a key that never leaves your device. We use the same encryption standard that governments use to protect top-level information. No-one can read your data, not even us.  

We could go on, but why don’t you check out MySudo VPN for yourself. And read more about why it’s the most private VPN on the market. 
 
Not sure what a VPN does? We’ve got you: Read What is a VPN – and 4 Other Questions About Virtual Private Networks. 

So, if you, like us, believe data privacy is a human right, get the 3 apps that achieve it. MySudo also has a handy browser extension so you can autofill your Sudo details right in your favorite browser.  

Discover the MySudo family of apps. 

Deep dive into privacy with our highly popular podcast, Privacy Files. Short on time? Go straight to the top 10 most popular episodes of all time!