This is Why You Should Worry About Your Personal Information in Targeted Advertising
Have you ever wondered who can access your personal data during the real-time bidding auctions that drive personalized advertising? According to the Irish Council for Civil Liberties’ (ICCL) newly released report into the scale of real time bidding data broadcasts in the US and Europe, which is attracting headlines globally: “Europeans and U.S. Internet users’ private data is sent to firms across […]
We’re All Part of the “Biggest Data Breach” Everyday – MySudo Private Browsers Can Protect You
“On average, a person in the US has their online activity and location exposed 747 times every day by the real-time bidding industry.” When we read that, we thought: No wonder people love ad/tracker blockers once they’ve heard about them! The quote comes from the Irish Council for Civil Liberties’ (ICCL) newly released report, The Biggest Data Breach: ICCL […]
EFF Says Shop Safe Will Harm Consumers Not Protect Them
Have you heard of the SHOP SAFE Act? It’s a Bill before Congress designed to protect you from the online sale of harmful counterfeit products, like toys that break down and present a health hazard. While this sounds like a noble goal, America’s leading non-profit privacy advocate, the Electronic Frontier Foundation (EFF) has slammed the Bill […]
Did You Know MySudo Email Protects You Against Web Tracking Tool UID2
As consumers globally call for privacy online, and regulations such as the GDPR demand it, third party cookies are being phased out—albeit slowly in Google’s case. In their wake are some proposed “privacy-preserving” alternatives that would mean ad tech could continue advanced data targeting for personalized advertising in a post-cookie world. Unified ID 2.0—or UID2 for short—is one of those alternatives. What is UID2? UID2 is […]
Why Your ‘Residual Data’ is Worth Far More than Your Email, Phone Number
If you read our blog, you’d know the dangers of sharing your personal information online. You might be using MySudo all-in-one privacy app to safeguard your personal email and phone number with secure alternatives, and be using MySudo’s private browsers and virtual cards—all packaged inside digital identities called Sudos. It’s innovative privacy technology. If you’re new to the idea, jump onboard. But your email, phone number, credit card, […]
What’s New in MySudo?
We’ve updated MySudo, the world’s only all-in-one privacy app. A great user experience is always our goal. Let’s see what’s new for iOS and Android: Android Sudo organization You can now easily change the order of your Sudos on your screen to better manage them. Remember, one of the best things about MySudo is compartmentalization – separating your information and activity […]
The Shocking Facts our Co-CEO told Naomi Brockwell About Cell Phones
Your cell number is more valuable to advertisers, data brokers and criminals than your credit card number or your Social Security Number, simply because of the number of interactions it’s tied to. That’s the message our co-CEO JD Mumford gave tech journalist and privacy advocate Naomi Brockwell when she invited him onto her NBTV podcast last month. You can watch […]
What is Personal Data?
Have you heard of “personal data” but don’t really know what it means? Are you aware that when your personal data gets in the wrong hands or businesses use it in particular ways it can be bad for your privacy and possibly even your safety? So that we’re all on the same page when we talk about […]
Teachers! This is Why You Should Get Your Free Trial of MySudo
If you’re a teacher preparing to go back to school, let’s take a moment to talk about your personal safety and how MySudo can help protect it this new school year. As a teacher, when you use your personal email and phone number to reach out to students, you’re risking your safety and privacy. Sharing […]
If You’re Using MySudo for Compartmentalization, Being Tracked for Ads Can Be a Good Thing
A lot has been said about the privacy pitfalls of personalized ads: Only 6% of US consumers opted in to cross-app tracking (which drives personalization) after Apple released its new App Tracking Transparency (ATT) feature in 2021. An independent human rights body in Ireland has just labelled the real-time bidding process behind personalized ads as the “biggest data breach[NB1] ” ever. […]
New to MySudo? Start Here
New to MySudo? Worried about your personal privacy online? We can quickly bring you up to speed on the problem and the solution (spoiler alert: the solution is MySudo). Let’s start with the problem. Handy terms to know here are: Privacy Personally identifiable information (PII) or personal data Surveillance capitalism or the data economy Data broking Data breach. If you’re […]
3 Ways to Get Your Folks (or Anyone) to Use MySudo
You use MySudo. You love MySudo. You might even be a MySudo power user (that’s a thing). And now you want to get your folks – and everyone in your circle – using and loving the all-in-one privacy app too. Here are 3 simple ways to do it: Frighten them with the facts. Invite them […]
Our Top 5 Most Popular Blog Posts from 2021
Before we dive into the raft of data privacy topics for 2022—and there will be plenty—let’s take a quick look at our five most popular blog posts from 2021 across both our blogs: 5 Ways to Make Best Use of your 9 Sudo Profiles MySudo gives you up to 9 separate Sudo profiles which you can use to compartmentalize and […]
What’s the Difference Between Cybersafety and Cybersecurity?
Some terms are used interchangeably so frequently it’s easy to forget they have different meanings. Cybersafety and cybersecurity are two of those terms. Both safety and security essentially mean being free from danger, injury or risk. Most dictionaries give one as an alternative for the other. But in the ‘cyber’ context, which means relating to […]
Back to School: How to Use MySudo as a School Parent
As parents, we all want to keep our children safe. Protecting their privacy is a huge part of that. As we head into a new school year, MySudo is a powerful tool for protecting your family’s privacy as you navigate another busy year of classroom and co-curricular learning, sports, hobbies and socializing. If you haven’t heard of MySudo, it’s […]